Pricing insight – avoiding discounting

A recent study indicated that a 1% change in discounts can lead to a 9% change in operating profit.

This can represent a huge change to your bottom line. Reducing discounts can be positive, if you increase discounts it can devastate your profit.

So what can you do about preventing discounting? Here are three things to think about ….

  1. Make sure you can communicate the value you deliver for your customers. If you compare your price to the value you deliver it will be more difficult for a customer to justify asking for discounts.
  2. Make sure your offering – compared to your competitors or other alternatives – drives value for the customer to the extent you do not need to give discount.
  3. Ask why you should discount – sometimes the need to discount is simply because of a predisposition that we should or that the customer will ask for it.

Of course it’s easy to say “avoid discounting” however not always easy to do.

If you’d like to know more NOW contact us.

Marketing
Transmentum
About Transmentum
Transmentum are a specialist business working with growing IT, technology and software companies in the managed services industry.. With a proven track record of helping businesses to grow business revenues, profits, skills, and people, Transmentum add value to those who are building a recurring revenue model – including those who aspire to move into the Cloud or develop their own managed service propositions.

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