September Peer Group - Getting A Return On Investment From Digital Marketing

Grant LeboffThe September event in our 2016 series of Peer Groups – which are being run with North American channel experts VARTrends – includes a Keynote from one of the UK’s leading Sales and Marketing experts – Grant Leboff.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September of this year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non Executive Director, he now has a number of other business interests.

Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world.

Leboff’s Sales and Marketing portal, produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

A few words from our speaker

Grant Leboff, who will be the keynote speaker at the event, gives a brief introduction to his subject.

He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.

Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions.

Getting A Return On Investment From Digital Marketing

  • How can a business justify time and effort spent on social platforms and digital media, when it cannot see where the return on investment is coming?
  • Without the correct metrics to measure and manage the effectiveness of digital marketing how can any spend be rationalised?

While businesses struggle with these questions, digital media and social networks are becoming too important for companies to ignore.

In this session, Grant Leboff unlocks the world of digital marketing. He explains exactly why companies need to utilise digital. Leboff then goes on to provide businesses with the strategic thinking they need to employ in order to make it work effectively.

In this session we will explore:

  • why digital media has become vital for every organisation
  • the business rules that need to be utilised to make digital channels work
  • how to develop a ‘tone of voice’ online that will capture your target market’s imagination
  • the metrics for how to measure activities effectively
  • the strategic thinking required in order to make social media a powerful channel
  • the different platforms companies should consider
  • how to implement a digital strategy
  • the role of content in digital marketing
  • tactics to get noticed and not disappear with the other ‘noise’
  • the role of your website

Detailed Agenda

Day 1 – Tuesday 27th September

9:00 am – 10:00 am: Registration

10:00 am – 11:00 am: – Panel – Is your Channel Business Future-proof?

11:00 am – 11:30 am: Top 12 Channel Trends that Will Drive your Future in the Channel

11:30 am – 12:00 pm: How to stay ahead of the Threat Landscape Evolution

12:00 pm – 12:30 pm: Funding your future growth

12:30 pm – 1:30 pm: Lunch and Networking in Expo Lounge

Day 1: AFTERNOON SESSIONS: 1:30pm to 4:00pm

1:30pm to 2:00pm: What’s the Research Data showing for the IT Channel?

2:00pm to 2:30pm: The Future of the IT Industry

2:30pm to 3:00pm: What will your Business sell for?

3:00pm to 3:30pm: What’s in your Digital Footprint?

3:30pm to 4:00pm: Are you being crushed by the cloud?
Day 1: LATE AFTERNOON SESSIONS: MasterMind Taster Sessions

4:00pm to 6:00pm: VAR/MSP MasterMind Taster Session: Common Business Issues

4:00pm – 6:00pm: Channel Manager MasterMind Taster Session: Growing your Channel Business
6:30pm to 7:30pm: Networking Reception

7:30pm to late – Black Tie Awards Dinner – 50 Best Managed IT Companies
Day 2: MORNING SESSION: 8:00am to 12:00pm

8:00 am to 9:00 am: Breakfast

9:00 am – 12:30 pm: Grant LeBoff – Getting A Return On Investment From Digital Marketing

12:30 pm – 1:30 pm: Lunch and Vendor Exposition

1:30pm: Event officially adjourns

The two-day event is being held at Grand Connaught Rooms, 61-65 Great Queen Street, London, WC2B 5DA on September 27th and 28th. Speakers include Julian Lee, President of TechnoPlanet, Adam Harris and Paul Fileman from Transmentum, Alex Tatham, MD at WestCoast, Carl West, Supply Chain Director at GSK and Adam Nash, Webroot.