Why winning new business is so difficult. Or is it? by Paul Lloyd
Paul says: “Over recent years I have spent a lot of time meeting and working with Managed Service Providers/VAR’s. When we get into conversations about what is the greatest challenge within their business it comes back to the same one thing over and over – WINNING NEW CUSTOMERS.”
WINNING CUSTOMERS IS A PROCESS: It is not an event, but a series of events which have to be followed in order – starting at the beginning:
- WHO we should be selling to
- WHERE we should be looking
- WHAT should we be selling and our proposition.
During the course of the workshop, we will understand WHY this is the case and HOW we go about putting this together.