Open Articles

Welcome to our Open Articles database.

Here you will find helpful articles on subjects including Planning & Strategy, Sales & Marketing and Digital Marketing which will give you insights into best practice for the IT MSP, Technology and Software industry.

If you would like to know more about how Transmentum can work with your company to look at business growth, switching to becoming an IT MSP or other aspects of the industry, please get in touch for a no obligation conversation.

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Planning and Strategy

08/06/2015

Negotiating insight – the importance of preparation

Here are some insights from analysis of our Negotiating Capability Assessment;  40% of respondents feel under pressure in their negotiations. 57% are not confident in their negotiations. 53% do not feel they get the best deal all the time. These statistics show a real opportunity for for people and business to improve their skills and […]

16/02/2015

A guide to Vision Based Planning

When you are embarking upon the task of creating a strategic plan for your business, it is vital to be clear about your desired end point. The purpose of a business vision statement is to outline where your business will be, following the implementation of a successful strategy. Vision based planning describes the process of […]

16/02/2015

More about our Strategy Guide

We have created a strategy guide aimed at Business Owners, C level executives, Company Directors, Senior Managers, Vice Presidents and anyone accountable for securing the future of their business by generating growth in sales and recurring revenue. Also useful to anyone tasked with implementing change, the guide places focus on planning, understanding where you currently […]

07/10/2014

Barriers to growth

The department of Business, Innovation and Skills GrowthAccelerator service has so far engaged approximately 17,000 SME business. Research of the needs of those businesses has revealed a fascinating insight into the barriers for growth. Transmentum has already identified that the intent and capability of the business owner is often the reason for the growth of […]

08/09/2012

A guide to strategy

Who should explore this section and what you will find here? Business Owners, C level executives, Company Directors, Senior Managers, Vice Presidents and anyone accountable for securing the future of their  business by generating growth in sales and recurring revenue. This section of the portal will also help those tasked with implementing change. The focus is […]

08/09/2012

A guide To people selection

This article will benefit Business Owners, MDs and CEOs and anyone involved in selecting the right people to help growing and changing organisations. This article covers both internal and external selection, recruitment and promotions. Please be aware that this section delivers guidance, best practice and know how. It is ultimately your responsibility to ensure compliance […]

08/09/2012

Finding suitable candidates

This article will benefit Business Owners, MDs senior Managers and anyone involved in selecting the right people to help growing and changing organisations. This article covers both internal and external selection recruitment and promotions. Please be aware that this section delivers guidance, best practice and know how. It is ultimately your responsibility to ensure compliance […]

08/09/2012

Agency or headhunter?

This article will benefit Business Owners, MDs and CEOs and anyone involved in selecting the right people to help growing and changing organisations. This article covers both internal and external selection, recruitment and promotions. Please be aware that this section delivers guidance, best practice and know how. It is ultimately your responsibility to ensure compliance […]

Sales Strategy

18/09/2013

The importance of a sales team’s closing ratios

How many qualified prospects is your sales person currently talking to and what is the estimated value of the potential business to be acquired? This is a mission critical insight, if their closing ratio is one in five then their pipeline must be maintained at all times to have a value five times greater than […]

08/09/2012

A Guide to sales

Who should explore this section and what you will find here? Business Owners, C level Executives, Company Directors, Senior Managers, Vice Presidents and anyone accountable for  securing the future of the  business by generating growth in sales and recurring revenue. This section will also help those tasked with generating sales. How is this section organised? This section […]

Marketing

08/06/2015

Pricing insight – avoiding discounting

A recent study indicated that a 1% change in discounts can lead to a 9% change in operating profit. This can represent a huge change to your bottom line. Reducing discounts can be positive, if you increase discounts it can devastate your profit. So what can you do about preventing discounting? Here are three things […]

08/06/2015

Growing your margins and pricing

Growing your margins and pricing while recruiting new customers is a typical business dilemma. But, difficult as this may seem it is not impossible – indeed it is quite achievable. How? One of the ways is to focus on price segmentation. In simple terms this is about differentiating your product or service to different sectors or […]

08/06/2015

Pricing review will show you how much opportunity you may be missing out on

We have recently upgraded our Pricing Review to add additional insights and comment. Using various levels of analysis, proven tools and techniques this Review identifies the opportunities for you to grow pricing, margins and profit across three timescales; Quick Wins – where you can get an immediate benefit. Mid term – value growth over a 1 […]

27/11/2014

Social Media tools

Tools to use in leveraging social media posts by well known topic authorities Without doubt, social media forms an integral part of any digital marketing campaign, and, in recent years, increasing importance is being placed on influencers, who are being used as gateways to the procurement of new audiences. If you can find and track […]

13/08/2014

Turning page views into enquiries

Conversion rate optimisation is becoming a major priority for online marketers. Getting people to your website is great – but fleeting visits and bounces will not get the money rolling in. Too many companies place focus on simply drawing in larger numbers of visitors – but even millions of visits are useless if they don’t […]

25/07/2014

Getting B2B social media right

We’ve talked about the benefits of using social media for B2B communications – but in order to get your company’s messages seen by the right audience, at the right time, a series of clever processes and plans need to be in place. In this final blog of the B2B series, we will delve a little […]

18/09/2013

The decision making unit (DMU)

The numbers below are typical and for guidance only, there are many exceptions but never assume anything.  On occasion even the most autocratic business owners may seek advice elsewhere before making a commitment. In a typical small to medium enterprise (SME) there can be as many as 2.5 members of the D.M.U. In larger SMEs […]

08/09/2012

Selling to the public sector

Should I consider selling into the public sector? The public sector is the biggest sector in this country and provides a range of services including health, education, transport and infrastructure. The range of products and services it buys is immense. Under current UK government guidelines, the public sector is being encouraged to purchase more from […]

08/09/2012

A guide to marketing

Who should explore this section & what you will you find here? Business Owners and senior managers accountable for marketing activity. This section of the portal will also help those tasked with delivering marketing campaigns. The focus here is demand generation and communication. How is this section of the portal organised? This section of the […]

08/09/2012

Manage your pricing to achieve the margins you deserve

This article will benefit business owners, MDs and CEOs and anyone else involved in developing and executing a Pricing Strategy. Do you feel you are getting the best return for your product/service? Are you achieving the price levels and margins you deserve for the value you create for your customers? If executed well, your Pricing […]

Help Desk

15/10/2015

Good customer service will help your company excel

Following on from Customer Service Week at the start of October we’re looking at the importance of excellent CS for your company but also the UK economy. The UK Customer Satisfaction Index (UKCSI) measures satisfaction based on the experiences of more than 10,000 customers across 13 sectors of the economy. With 78% of UK GDP […]

08/09/2012

A guide to Help Desks

This article looks at help and advice for business owners and senior managers accountable for running help desks and contact centres. It will also prove beneficial to those tasked with delivering help desk support. The focus here is managing the transition from support in a break fix environment to delivering effective managed services. Webinar – Is your […]

Operations

08/09/2012

A guide to operations

Who should explore this section & what you will you find here? Business Owners and Senior Managers accountable for delivering profitable on-site services to customers. This section will also help those tasked with delivering customer service. The focus here is on ensuring that the technical teams understand the challenges faced by the new disruptive technologies […]

Products and Services

09/02/2016

Intellectual Property Health Check

A Short IP health check Have you ever carried out an IP health check on your business? A Transmentum Health Check consists of an onsite intervention, usually for a single day, where a suitably qualified and experienced person has the “drains up” on a specific area of a business. The purpose is to compare the company’s […]

Suppliers

08/09/2012

A guide to suppliers/vendors

Who should read this? Business Owners, C level executives, Company Directors, Senior Managers, Vice Presidents and anyone interested in securing the future of their  business by generating growth in sales and recurring revenue. This section will also help those tasked with developing innovative ideas, planning and delivery. The focus here is ensuring that the business […]

Intellectual Property

08/09/2012

A guide to Intellectual Property

Who should explore this section & what you will you find here? Business Owners, C level executives, Company Directors, Senior Managers, Vice Presidents and anyone accountable for securing the future of their  business by generating growth in sales and recurring revenue. This section of the portal will also help those tasked with protecting the business. The […]