A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organisation. Opportunities and threats originate from outside the organisation. This download provides you with a basic guide to what a SWOT analysis […]
Welcome to our Members’ Resource.
Here you will find a number of PDFs, Excel spreadsheets and PowerPoint presentations – all tools you can use to enhance your Planning & Strategy, Sales & Marketing and Digital Marketing.
As a valued Transmentum Member, these guides are an addition to the services already provided to your company by our consultants and experts and can be downloaded and read at your leisure.
Planning and Strategy
If you are managing a growing business, how do you retain those special qualities that have bought your business this far? How do you ensure that these qualities do not become diluted or even lost.? As an organisation grows and we add more and more people to that business it is not uncommon for the things […]
Management teams in small businesses are under pressure and time management can be an issue. It is very easy to become reactive and end up trying to satisfy every single interruption instantly. The net effect is that people become tired and frustrated – and much less effective. Regain control of your time and make sure […]
Sales team motivation Motivating a sales team is different to motivating any other team in the business. Sales people are typically rewarded with commission in some form, paid in direct relation to their performance. How you structure this reward component is the key to driving the right sales behaviour and careful consideration needs to be given to the sales team structure, […]
Sales Tools & Compelling Sales Presentations Equipping your sales people with the right arguments along with both supporting tools and literature that demonstrates the capability of your offering, reinforces your credentials. It will help the sale people engage with prospective clients, building an understanding of the clients business and a personal rapport. In the managed services environment this is critical, and […]
This guide will give you an insight in the events that lead to a prospective client/customer deciding to take action and buy something be it a product or a service. Things to do first A compelling event is something negative or positive that prompts a decision maker to buy something. Here is an example. Positive […]
Possibly the most vital part of any marketing campaign is content. By that, I mean, what is it that you have to say about your business, your people, your products, your services and your customers? Content, in its widest sense, is used not only on your website, but in all the various marketing disciplines designed […]
A value proposition should articulate clearly to the market the capabilities of your offering and what this may mean to a prospective client, the impact on their business and the potential business benefits it could deliver. Ultimately explaining why it is potentially valuable to their business and why your offering is different. This should then […]
Briefing an agency properly is one of the most important parts of your campaign. Although you can expect your agency to come up with plenty of ideas, the work you get back from them will be a reflection of the quality of your brief – if you give poor direction, you cannot expect miracles in […]