Growing your margins and pricing

Growing your margins and pricing while recruiting new customers is a typical business dilemma. But, difficult as this may seem it is not impossible – indeed it is quite achievable.

How? One of the ways is to focus on price segmentation. In simple terms this is about differentiating your product or service to different sectors or groups of customers based on their willingness to pay.

In order to develop a price segmentation approach you need to fully understand your customers in a number of ways;

  • What drives their need for your offering.
  • Situation and circumstances they operate in, in relation to your offering.
  • What they value and what your offering can add to their business or drive value for them.

From this you can begin to understand their willingness to pay and therefore begin to develop your segmentation approach to these different segments of your market.

If you would like to know more now and use this approach to grow your business please contact us. 

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About Transmentum
Transmentum are a specialist business working with growing IT, technology and software companies in the managed services industry.. With a proven track record of helping businesses to grow business revenues, profits, skills, and people, Transmentum add value to those who are building a recurring revenue model – including those who aspire to move into the Cloud or develop their own managed service propositions.